SEARCH ENGINE OPTIMIZATION

Search Engine Optimization is the art and science of making web pages attractive to the search engines. It focuses on techniques such as making sure that each web page has appropriate title tags and meta tags and that the keyword or key phrases for the page are distributed throughout the content in a way that the particular search engine will take. The search engine optimization process involves following components:-

• SEO Research and Objective
• Keyword Strategy
• Content Optimization
• Code Optimization
• Internal Linking
• External Linking
• Ongoing management and Reporting